Viant Technology is a leading brand that specializes in programmatic advertising solutions. Programmatic advertising refers to the automated buying and selling of digital ad inventory using advanced technology and algorithms. With Viant's industry-leading omnichannel demand-side platform (DSP), marketers can plan, execute, and measure their programmatic advertising campaigns all in one place.

Whether through their self-service portal or with the help of their award-winning professional services team, Viant empowers marketers to reach their intended audience effectively. In addition to their DSP, Viant offers a suite of powerful data exploration and workflow automation tools through their Data Platform. This platform provides marketers with robust solutions, including data visualization, audience insights, ID unification, activation options, and machine-learning capabilities.

Viant's Advanced Reporting further enhances their offerings with a comprehensive suite of reporting, planning, and analytics tools, including Conversion Lift, Foot Traffic, Multi-Touch Attribution, and more. Viant's programmatic advertising solutions offer precise targeting, real-time optimization, automation, and comprehensive reporting. With Viant, advertisers can achieve their campaign goals and reach their intended audience with ease