Victoria's Secret is an American lingerie retailer famous for its glamorous and alluring collections. Established in 1977 by Roy Raymond, the company's headquarters is located in Columbus, Ohio. Victoria's Secret primarily specializes in designing and marketing women's lingerie, sleepwear, and beauty products.

The brand is synonymous with its Victoria's Secret Angels, who showcase their stunning creations during the highly anticipated annual Victoria's Secret Fashion Show. In addition to lingerie, the company also sells lounge and sportswear, fragrances, and beauty accessories. With over 1,000 stores worldwide, Victoria's Secret has a strong global presence.

The company has expanded its footprint through various subsidiaries such as PINK, which targets younger customers with its casual and comfortable products. Victoria's Secret also has licensing agreements with suppliers in countries like the United Kingdom, Australia, and China. Furthermore, the company has partnered with renowned designers, celebrities, and athletes to launch exclusive collections and endorsements.

Victoria's Secret holds a significant share in the global lingerie market, competing with other prominent brands such as La Perla and Agent Provocateur. Its provocative marketing campaigns and glamorous image have helped establish its market position. However, in recent years, the brand has faced criticism for its lack of inclusivity and failure to adapt to changing consumer preferences.

In terms of sales, Victoria's Secret had been a leading brand in the lingerie industry. However, the company has experienced declining revenue and market share in recent years. In response to these challenges, Victoria's Secret has focused on rebranding and diversifying its product offerings to be more inclusive.

This includes eliminating its iconic fashion show, as well as expanding its size range and featuring a more diverse array of models. As of the latest information available, Victoria's Secret is undergoing strategic changes to regain its market share and adapt to the evolving lingerie industry. The company plans to revamp its marketing strategies, enhance product assortment, and improve its online presence to better cater to customer demands.

Overall, Victoria's Secret has had a significant impact on the lingerie industry with its bold and glamorous image. While facing challenges, the brand remains an important player, actively working towards reshaping its identity and maintaining a strong market presence