# Vida Jiu-Jitsu Shop

- **Website:** <https://vida-jiu-jitsu-shop.myshopify.com>
- **Primary alias:** `vida-jiu-jitsu-shop.myshopify.com`

## Description

Vida Jiu-Jitsu Shop is a Brazilian Jiu-Jitsu apparel and merchandise brand created to serve people who see grappling as more than a sport. The name means “Jiu-Jitsu Life” in Portuguese, reflecting the role the practice can play beyond training. After Vida’s flagship gym opened in 2018, practitioners across the United States began asking to buy its merchandise, prompting the launch of the online shop.

The store offers clothing and accessories for men, women, and children, including premium T-shirts, hats, rash guards, spats, fanny packs, and other gear. Its designs draw on Jiu-Jitsu techniques, training culture, and humor, with themes such as takedowns, guard passing, submissions, and rolling. Customers can also find Jiu-Jitsu art prints, kids’ apparel, and assorted items such as stickers, patches, notebooks, keychains, and Croc charms. New designs and styles are added regularly.

Some products are custom printed or made to order, typically requiring seven to ten days for production, while in-stock accessories are ready to ship.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Martial Arts _(under Sports)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idk5a6cwJD/w/150/h/37/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793563991399)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica — asset _(custom)_
- Helvetica — asset _(custom)_

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_Source: <https://brandfetch.com/vida-jiu-jitsu-shop.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._