Videonow is a pioneering brand in the field of internet video advertising in Russia. Founded in 2008, they have been at the forefront of inventing new advertising formats and expanding their advertising inventory. In 2014, Videonow partnered with IMHO VI to manage the VI Network and signed agreements with various DSPs for monetization.

They have become the exclusive seller of the network in Ukraine through Starlight Digital Sales. In 2015, Videonow introduced its own SSP platform, increasing the financial returns from each video view through sequential surveys of multiple video ad providers. They also started working with Google for monetization through Google ADX.

In 2017, Videonow actively developed connections with DSP platforms for direct inventory sales through RTB and expanded monetization in Ukraine with a new partner, Ad Mixer. In 2018, they integrated almost all prominent DSPs in the market, increasing website monetization speed and signing agreements with major foreign SSPs for monetizing foreign traffic. By 2020, Videonow was monetizing over 3 billion ad requests per month.

They continue to innovate and provide efficient video advertising management services