Viewbox is a brand that focuses on providing helpful information about radiology and the modern healthcare experience for children and parents. Their flagship product, Learning About X-Rays with Lula and Ethan: Second Edition by Luther Adair II, is a book that aims to make a visit to the Emergency Room less intimidating for children. The concept for the book was inspired by a child's own visit to the emergency room, where both the child and their parents had questions and concerns.

Viewbox realized that having an X-ray done can be a stressful experience for many children and parents, so they wanted to share helpful information about radiology in a way that children can understand. Through this book, Viewbox hopes to provide reassurance and alleviate the fears associated with medical procedures for young patients