Viper Apparel is the largest prom and pageant custom store in Michigan, located in Bridgeport, MI. With over 30 designers to choose from, including Sherri Hill, Jovani, Johnathan Kayne, Portia & Scarlett, and Tarik Ediz, we offer a wide range of exquisite dresses for any occasion. As the official sponsors of Miss America and Miss High School America, our trained team of pageant stylists are ready to help you find the perfect gown to represent your true self on stage.

At Viper Apparel, we pride ourselves on our lasting friendships with top designers, which has allowed us to offer custom pageant wardrobe options. Through trunk shows and one-on-one consultations, we work with you and your favorite designer to turn your vision into reality. From attention-grabbing evening gowns to flirty and fabulous fun fashion pieces, anything is possible.

We are honored to have been voted the #1 dress store in the nation by Pageant Planet, and our customers love our large selection of dresses in all sizes, styles, and colors. Come visit us and experience the Viper Apparel difference, where we empower women through clothing