# Alida

- **Website:** <https://visioncritical.com>
- **Primary alias:** `visioncritical.com`
- **Employees:** 501+
- **Location:** Vancouver, British Columbia, Canada

## Description

Alida is a customer experience management and customer insights platform that aims to fuse the voice of your customers and employees to deliver extraordinary brand experiences. With their Total Experience Management (TXM) platform, Alida offers a range of solutions and services to help businesses collect valuable customer feedback and voice of employee data through their insight community. Their comprehensive platform includes actions such as analytics, customer journeys, conversational surveys, community integrations, and more. Alida's TXM platform is powered by a verified, engaged, and deeply-profiled community of customers, ensuring reliable data and insights. Recognized as an enterprise leader, Alida's community-centered CX approach helps businesses build customer communities, improve customer experience, and achieve better company outputs. Trusted by innovative brands worldwide, Alida has facilitated over 60,000 customer experiences and initiatives by leveraging insights from 176 million people globally. With Alida, businesses can tap into customer truths and make better business decisions, boost content and viewer experiences, build better products and user experiences, and improve loyalty, among other benefits. Harness the power of Alida's community-centric CX model to stand out in your industry, access hard-to-reach audiences, and fuel sustainable business impact.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/user/visioncritical)
- [twitter](https://twitter.com/alidatxm)
- [instagram](https://instagram.com/alida_inc)
- [linkedin](https://linkedin.com/company/alidainc)
- [facebook](https://facebook.com/visioncritical)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSlCA0jM5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779205298049)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSlCA0jM5/w/50/h/66/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779205297934)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Zodiac | #15295a | dark |
| Apricot | #eb7f6c | light |
| Texas Rose | #ffb04d | accent |

## Fonts

- Lato — asset _(google)_
- Archivo — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSlCA0jM5/w/720/h/122/idinI3H0bi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779205298129)

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_Source: <https://brandfetch.com/visioncritical.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._