Vision for Children at Risk (VCR) is a brand that is dedicated to creating a better future for children in St. Louis, where their potential is not determined by their geographical location. They believe in promoting the well-being of children, youth, and their families, with a specific focus on those impacted by socioeconomic risk and racial inequity. VCR offers a range of products and services aimed at achieving their vision.

They engage with families, providing support and resources to strengthen family bonds. They collaborate with various organizations and individuals to develop a network of support for children and families. VCR also provides valuable information and research to inform and guide community engagement, action, and advocacy. To further their mission, VCR organizes events and initiatives, such as Project LAUNCH and PACT-STL, that offer parents and caregivers opportunities for growth and connection.

Additionally, they offer access to comprehensive children's data through their CMSL Data Book and Children's Data Center, empowering individuals and organizations to make informed decisions for the betterment of children in the St. Louis region. Overall, VCR is committed to improving the lives of children and families by addressing the challenges they face and working towards a brighter future for all.