Visit Belfast is a prominent Destination Marketing Organization (DMO) dedicated to promoting Belfast as a vibrant and inclusive tourism destination. With a focus on sustainability, Visit Belfast is committed to contributing to a resilient and inclusive economy through tourism. Over the past two decades, tourism has played a crucial role in the regeneration of Belfast, creating new enterprises, thousands of jobs, and enriching the culture and quality of life for residents.

Visit Belfast's three-year recovery plan, Rebuilding City Tourism 2021-24, sets a new direction for the organization. Their renewed purpose is to create and service visitors for Belfast and Northern Ireland, generating economic benefits and inclusive growth. They strive to reduce their environmental impact, build sustainability capacity within their organization, promote employee well-being, and champion sustainability in the industry.

Visit Belfast also aims to promote sustainable choices and experiences, work with B2B clients to make sustainable business practices easy, and maximize the social and economic impacts of their activities in a way that is sensitive to the environment and communities. As an organization, Visit Belfast is committed to delivering on their sustainability goals through specific actions and performance targets. They have established a sustainability team, provide training to employees, publish their sustainability policy, and participate in sustainability performance measurement initiatives such as the Global Destination Sustainability Index.

In 2021, Visit Belfast achieved a Green Tourism Bronze accreditation, highlighting their commitment to environmentally friendly practices. They invite businesses to get involved and join their efforts in promoting sustainable tourism in Belfast. By prioritizing sustainability and inclusivity, Visit Belfast is paving the way for a brighter and more sustainable future for tourism in the city