Destination Madison is a brand that is dedicated to promoting and showcasing the vibrant city of Madison to both visitors and residents. With a passion for the community, Destination Madison shares the unique story of Madison and invites others to experience the energy and independent vibe that the city offers. As an organization, Destination Madison is committed to diversity, equity, accessibility, and inclusion (DEAI) and continually strives to amplify the diverse range of voices and visions in the community.

They work together with staff, partners, and the community to disrupt biases and make Madison a place for all. One of the main focuses of Destination Madison is to create economic impact through tourism. They implement a dynamic marketing plan to attract new visitors and conventions to the city, which in turn supports local businesses and enhances the quality of life for residents.

The recent economic impact data reflects the success of their efforts, with significant growth in the tourism industry following the pandemic. Overall, Destination Madison plays a crucial role in promoting Madison as a must-visit destination, driving economic growth, and leaving a lasting impression on visitors. Whether you're a local looking to explore your own city or a visitor seeking an unforgettable experience, Destination Madison is your go-to resource