VisitScotland News is a brand that provides up-to-date insights and information about Scotland's tourism industry. They offer a variety of products and services to help better understand the diverse market of visitors to Scotland. Their Insight department conducts in-depth research and analysis to uncover key factors that attract people to Scotland as a destination, as well as what they expect from their holiday experiences.

This valuable information not only shapes VisitScotland's own marketing strategy and campaign planning, but it also benefits others in the tourism industry. Through the VisitScotland News website, visitors can explore a range of insights, including why people choose Scotland, how they plan their trips, and information about both domestic and international visitors. Whether you're interested in ancestry or golf, VisitScotland News provides valuable information and statistics about visitor interests and activities in Scotland