# Alex Hogrefe

- **Website:** <https://visualizingarchitecture.com>
- **Primary alias:** `visualizingarchitecture.com`

## Description

Alex Hogrefe is a renowned architectural visualizer based in Cambridge, Massachusetts. With a background in architecture, he brings a unique perspective to his visualization studio, Design Distill. Together with his business partner and a team of talented artists, Alex collaborates with top architects in the industry, transforming their designs into vibrant and captivating visual representations. Alex's journey began in a small town in northwest Ohio, where he developed his passion for architecture. He obtained his architectural undergraduate degree from Bowling Green State University and further honed his skills with a Master of Architecture degree from Miami University. As a testament to his dedication to his craft, Alex created his website in 2009 as a platform to showcase his work and share his thoughts and experiments. His projects, which are not client-oriented but purely illustrative, allow him to explore design and architectural graphics across various scales. These projects eventually become part of his carefully curated portfolio, which is available for purchase and reflects his ongoing exploration and diverse graphic styles. Alex Hogrefe and Design Distill continue to push boundaries, breathe life into architectural designs, and inspire with their stunning visualizations.

## Industries

- 🍿 Arts and Entertainment
- 🍿 Visual Arts and Design _(under Arts and Entertainment)_
- 🏭 Heavy Industry and Engineering
- 🏭 Architecture _(under Heavy Industry and Engineering)_

## Links

- [twitter](https://twitter.com/AlexHogrefe)
- [facebook](https://facebook.com/Alex-Hogrefe-Blog)
- [instagram](https://instagram.com/visualizing_architecture)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhuJifc6T/w/259/h/45/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775224709458)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhuJifc6T/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775224709553)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Steel Blue | #4b7dae | accent |
| Mine Shaft | #313131 | dark |
| Flesh | #fecda5 | light |

## Fonts

- serif — asset _(custom)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhuJifc6T/w/1500/h/500/idp6s98o4E.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775224709807)

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_Source: <https://brandfetch.com/visualizingarchitecture.com>_
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