# Vitalus Australia

- **Website:** <https://vitalus.com.au>
- **Primary alias:** `vitalus.com.au`

## Description

Vitalus is dedicated to empowering consumers on their journey to better health by providing a wide range of premium natural health products. Established in 2025, the brand is a merger of two renowned entities: Complete Health Products, founded by Kathryn Powell in 1995, and Global By Nature, which was introduced by Peter Beetz in 2013. This unification brings together decades of industry expertise, ensuring quality and innovation in every offering.

Vitalus focuses on delivering products that foster health and wellness while prioritizing the establishment of authentic partnerships with retailers, practitioners, and consumers. The team is led by CEO Ryan McLintock, alongside industry veterans and wellness professionals, including naturopaths and nutritionists, who collaborate to ensure the best experience and products for customers.

With a commitment to excellence, Vitalus not only offers natural health supplements but also engages with the community through initiatives like Plastic Free July, reaffirming their dedication to sustainability and holistic health.

## Industries

- ⛑ Health
- ⛑ Alternative and Natural Medicine _(under Health)_

## Links

- [facebook](https://facebook.com/people)
- [instagram](https://instagram.com/vitalus.australia)
- [linkedin](https://linkedin.com/company/vitalusaustralia)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id6hFQB290/w/820/h/124/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778253610445)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6hFQB290/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778253610706)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gable Green | #173c31 | accent |
| Tamarind | #1f0d18 | dark |
| White Rock | #edead8 | light |

## Fonts

- var(--font-one) — asset _(custom)_
- var(--font-one) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6hFQB290/w/400/h/67/idGGv6D_5I.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778253610835)

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_Source: <https://brandfetch.com/vitalus.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._