Anima is an innovative brand that strives to bring people together through their unique and engaging Flashmob events. Organized by the Vitruvian Vision Youth NGO, Anima hosts a series of 28 Flashmobs across Europe, creating a chain of excitement and celebration. These Flashmobs combine live performances with virtual broadcasts, allowing participants from all over the world to join in the fun either online or as spectators on-site.

At the heart of Anima's Flashmobs is the Ode to Joy Electronica performance, triggered by public voting on a wearable electronic dress called The Europe dress. Once activated, the dress plays the iconic Ode to Joy hymn, and everyone joins in singing. Anima encourages participants to don their most colorful and expressive costumes, be it drag, regalia, cosplay, or ethnic attire, fostering a vibrant atmosphere of diverse self-expression.

After the singing act, participants can enjoy performances by local bands, dance groups, and solo musicians, representing a wide range of music genres and styles. The event also provides an opportunity for people to connect, share costume ideas, and celebrate European diversity. Anima's wearable Europe dress is a visual representation of European unity and inclusivity.

Adorned with the Europe Charta of Citizen Rights, LGBTIQ+ colors, disability pride flags, and trans/intersex flags, the dress embraces the values of equality and acceptance. It also features tribal and acoustic elements, such as headdress jingles and acoustic accessories. To make these Flashmobs a reality, Anima relies on the support of generous donors and sponsors.

The brand is currently running a crowdfunding campaign on Indiegogo, aiming to raise the necessary funds for event permissions, travel expenses, musician fees, and software costs. They also aspire to hire part-time staff and provide fair compensation to musicians and freelancers. Corporate sponsors, particularly those in sustainable travel, digital, and eco-friendly industries, are encouraged to contribute to this inspiring cause.

Join Anima in celebrating unity, diversity, and European culture through their electrifying Flashmobs. Your participation and support will not only create unforgettable memories but also help sustain this remarkable project. Let's come together, make a difference, and spread the joy with Anima!