Vividata is Canada's most comprehensive consumer research brand, providing industry-trusted audience metrics, behavioral data, and world-class consumer insights. With roots in consumer research dating back over 40 years, Vividata is the leading source for offline and online cross-media and consumer insights for many of Canada's most successful brands. Vividata offers a range of products and services to help businesses understand and reach real-world Canadian consumers.

Their flagship product, the SCC | Study of the Canadian Consumer, is a high-quality and nationally representative database that provides timely consumer and audience insights. Additionally, Vividata offers digital consumer measurement, allowing businesses to transform digital lives into new behavioral insights. They also provide essential data on Canada's growing multicultural audience, as well as insights on sports and esports fandom and cannabis consumers.

By utilizing Vividata's unparalleled truth sets and smart insights, businesses can make data-driven decisions and connect with consumers in relevant and meaningful ways. Become a member of Vividata to gain deeper and more relevant consumer and audience insights, and unlock exclusive member perks. Contact Vividata today to request a demo and start understanding real-life behavior and uncover the truths defining the lives of Canadians