Region Västerbotten is a brand that offers and develops health, care, and regional development in collaboration with individuals, businesses, and community actors. They are committed to providing good, accessible, and equal healthcare for everyone in the region. Additionally, they work towards a diverse and high-quality cultural offering in the area and promote sustainable growth in Västerbotten's tourism industry.

The brand is responsible for communicating the regional development, creating meeting places, and managing external relations. They also focus on education, business, competence supply, infrastructure, digitalization, and planning. Region Västerbotten supports companies, organizations, projects, and individuals with development funds and grants.

They strive for a well-functioning collective transportation system in the region. Moreover, the brand emphasizes research and innovation in medical technology, healthcare, and development. Region Västerbotten offers various job opportunities and education services, all aimed at making a positive impact and promoting growth and security for everyone in the county