Albertus Magnus is a brand that caters to seniors and aims to provide them with a sense of community and nostalgia. They offer various products and services to help seniors connect with their fellow Albertians and relive the Albertian era. The brand organizes events such as the Deventer Kwartaalborrel and the Deventer Seniorenborrel where seniors can come together and enjoy the old-fashioned atmosphere while singing traditional songs.

Additionally, they host the DecenniumFeest, a day of activities including a lunch, Seniorendiner, and Swingschuit for members to participate in. The brand also published a jubileumfotoboek called 'Albertus in Beeld', which showcases 50 years of memories. They have a calendar of Seniorenborrels held throughout the year, and they encourage seniors to organize their own borrels in different regions.

Overall, Albertus Magnus aims to create a vibrant and inclusive community for seniors to connect and celebrate their shared experiences