Founded in Kyoto, Japan in 1949, Wacoal America is a subsidiary of Japanese lingerie manufacturer Wacoal Holdings Corp. The company specializes in designing, manufacturing, and marketing intimate apparel for women. Wacoal America is headquartered in Lyndhurst, New Jersey, serving as its primary hub for operations in the United States.

Wacoal America's main products include bras, panties, shapewear, and other lingerie items. The company focuses on providing high-quality, comfortable, and aesthetically pleasing undergarments that cater to a wide range of body types and sizes. Wacoal America also offers a variety of collections and styles to meet different customer preferences and needs.

On a global scale, Wacoal America operates as part of the larger Wacoal Holdings Corp., which has a presence in over 70 countries. The company has established several notable subsidiaries, joint ventures, and partnerships worldwide. This includes operations in markets such as Europe, Asia, and Latin America.

Wacoal America's global reach enables it to expand its customer base and increase brand visibility across diverse regions. Wacoal America enjoys a strong market position both domestically and internationally. With a global sales network, the company has been able to capture significant market share in the lingerie industry.

It competes against other major players like Victoria's Secret, Triumph International, and Calvin Klein, among others. Despite intense competition, Wacoal America has been able to differentiate itself through its focus on design innovation, comfort, and superior fit. Over the years, Wacoal America has achieved several milestones and made notable changes to its brand strategy and product lineup.

Notably, the company introduced its signature Fit for the Cure campaign, raising breast cancer awareness and providing support for research and treatment. This initiative has helped strengthen the brand's reputation and engage with customers on a deeper level. Currently, Wacoal America continues to expand its global presence.

The brand remains committed to enhancing its product offerings, focusing on customer satisfaction, and staying at the forefront of the lingerie industry. By leveraging its strong heritage and expertise, Wacoal America is well-positioned for sustained growth and success in the evolving intimate apparel market