Waikiki The Label is a high-end boutique swim and athleisure brand that aims to empower women worldwide. Our collections are designed to make women feel sophisticated and iconic in their lifestyle. With a commitment to the modern woman, we offer contemporary designs and high-quality products.

Our mission is to provide women with the best possible products, ensuring they not only look good but also feel good while wearing them. Established in 2018, we sought to change the swimwear status quo by creating a line that is chic, sophisticated, and form-fitting. We believe in designing for everyone, regardless of shape, size, or personal style.

Our designs aim to create a timeless sense of fashion, offering durability and sustainability through the use of recycled fabrics. We aspire to create statement pieces that never go out of style and will remain timeless in your wardrobe. At Waikiki The Label, we are passionate about helping women feel amazing and becoming a better version of themselves.

We strive to make every woman feel like the goddess she is. Sign up for our newsletter to get a sneak peek at upcoming promotions and enjoy 10% off your first order. Join our tribe and experience the confidence and empowerment that comes with wearing Waikiki The Label