Walnut Unlimited is more than just a research agency - it is the human understanding agency. With a deep understanding of human behavior, Walnut helps brands connect with people on a meaningful level. Interpreting human behavior is both an art and a science for Walnut, as they utilize market research techniques to uncover what people think, feel, and most importantly, why they do what they do.

By blending neuroscience, behavioral science, and data science, Walnut reveals the truth behind human decision-making and shapes strategies that drive long-term behavioral change. As part of the UNLIMITED agency group, Walnut's expertise and research toolkits form a vital part of the UNLIMITED Human Understanding Lab. They combine their research skills with science and behavioral heuristics to truly understand people and their actions.

This understanding allows brands to shift behavior, launch successful products and campaigns, communicate effectively, and engage with their audience. Walnut's team of insight experts specializes in neuroscience, behavioral science, data science and analytics, comms, media and ad testing, as well as qualitative research. Walnut also prides itself on understanding the nation as a whole.

Since early 2018, they have been tracking the views of the nation on important issues that impact daily lives. They have used this study to understand the impact of our feelings towards situations, particularly during the Covid-19 pandemic. Additionally, Walnut Unlimited is committed to greater sustainability and has signed the MRS NetZero pledge to take responsibility for the climate emergency by 2026.

In terms of services, Walnut offers expertise in brand and communications research. They believe that understanding brands and communications is not just an art but also a science, as humans often lack accurate insight into their own thought processes and biases. Walnut goes beyond standardized testing methods by utilizing neuroscience techniques to tap into a deeper level that cannot be articulated.

They also provide innovative testing for product launches, using sensory science and behavioral economics to provide actionable insights. Customer experience is another area of focus for Walnut. Walnut helps brands uncover the full customer journey, challenging existing views and ensuring that brands perform well in a competitive context.

They also work across a range of industries, applying their experience to successfully navigate each sector. Some of the sectors they specialize in include financial, FMCG, retail, tech, media, B2B, automotive, healthcare, travel, leisure, and social and government. Walnut's dedication to human understanding is evident in their work with various brands, such as IGD, Formula 1, and the National Trust.

By blending qualitative and quantitative research with neuroscience, behavioral science, and innovative technologies, Walnut delivers impactful results that shape the future of these brands. In summary, Walnut Unlimited is the go-to agency for brands seeking a deep understanding of human behavior. With a unique blend of neuroscience, behavioral science, and data science, Walnut uncovers the truth behind human decision-making and helps brands shape their strategies for long-term success.

Whether it's understanding the nation, conducting brand and communication research, driving innovation, improving customer experience, or specializing in specific industries, Walnut's expertise and insights help brands connect with their audience on a profound level