# Wara

- **Website:** <https://wara.be>
- **Primary alias:** `wara.be`
- **Founded:** 1958
- **Employees:** 51+
- **Location:** Genk, Limburg, Belgium
- **Company kind:** PUBLIC COMPANY

## Description

Wara is a multi-category retailer offering products for the home, personal lifestyle, mobility and outdoor living. Its range spans televisions, audio equipment, computers and smartphones, alongside large and small household appliances, kitchen tools, lighting, home décor, textiles and sanitary products. Customers can also shop for fashion, car accessories, bicycles and cycling equipment, including electric bikes, as well as garden and barbecue products.

Wara promotes special offers, clearance items, supplier promotions and product deals through its online shop and store channels. The website provides product comparisons, shopping-cart ordering and information about stock and store availability. Customers can visit Wara’s shops in Genk, including an outlet shop and bike shop, or use its collection warehouse. The business also lists a tire centre with maintenance services and a technical service department. Further offerings include kitchens, home projects, workshops, folders and a B2B service. With departments covering everyday essentials as well as larger purchases, Wara brings a broad selection of household, technology and lifestyle products together under one retail brand.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [instagram](https://instagram.com/wara.be)
- [linkedin](https://linkedin.com/company/wara)
- [facebook](https://facebook.com/WaraGenk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQeL1c94w/w/200/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790780279640)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Clementine | #ee7300 | accent |
| Potters Clay | #8a6d3b | dark |
| Cavern Pink | #e4b9b9 | light |

## Fonts

- Inter — asset _(google)_
- Arvo — asset _(google)_

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_Source: <https://brandfetch.com/wara.be>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._