# Warmer

- **Website:** <https://warmer.com>
- **Primary alias:** `warmer.com`

## Description

Warmer is an online platform designed to help people find and compare financial advisors with greater confidence. Its searchable directory includes more than 400,000 SEC-registered advisors, spanning different locations, specialties, and approaches. Users can browse advisor profiles and compare details such as fees, certifications, and records to identify professionals who may fit their financial goals and preferences.

The platform features advisors and firms offering services that include financial planning, wealth management, retirement and income strategies, tax planning, investment management, college savings, and business retirement plans. Profiles also highlight more specialized areas, such as executive compensation, concentrated stock management, sustainable investing, and alternative investments. Once users have found potential matches, they can book a free introductory consultation through Warmer.

Warmer presents its service as a way to make advisor selection more straightforward, with no hidden fees and a commitment to keeping user data private. People can search for an advisor or firm, browse the directory, or sign up or log in. Financial advisors can also join the platform.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/warmerhq)
- [instagram](https://instagram.com/warmer_co)
- [linkedin](https://linkedin.com/company/warmerco)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idu4u1wA6z/w/300/h/300/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792293557350)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idu4u1wA6z/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792293557478)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuatara | #2f2e2d | dark |
| Deep Cerulean | #008aa3 | accent |
| Quarter Pearl Lusta | #fffdf6 | light |

## Fonts

- Source Serif 4 — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idu4u1wA6z/w/2364/h/1773/idQ39cNFxo.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792293558183)

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_Source: <https://brandfetch.com/warmer.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._