Watching That is an independent monitoring and optimization platform specifically designed for video. This platform empowers publishers by providing them with the tools and data necessary to improve their revenue. With Watching That, publishers have access to integrated audience, revenue, and content data all in one central location, allowing for deep actionable insights into what is driving yields, views, and campaign performance.

The platform also offers automated smart services that monitor and alert on important matters. Additionally, Watching That offers industry experts who partner, support, and augment teams in all aspects of their daily activities. The platform boasts full supply chain and tech system coverage, near-real-time data, and multiple data source integration.

Furthermore, Watching That provides industry-specific integrated reporting, monitoring, and analysis, along with industry best practices, benchmarks, and expert support. Trusted by top publishers, Watching That is the go-to solution for modern, programmatic-driven revenue teams