Watch Me Think is a brand that has been bringing companies closer to their consumers since 2011. They help their clients make better, more consumer-centric decisions that lead to increased product sales and business profitability. The company believes in customer empathy and having fun throughout the process.

Watch Me Think offers a range of services to cater to their clients' needs. They provide consumer insights, shopper insights, category management, innovation and product development, sensory and consumer science, packaging, and marketing solutions. Their goal is to help brands get a better understanding of their target audience and effectively communicate insights.

The idea behind Watch Me Think was inspired by an observation made by the co-founders, John Hoctor and Alistair Vince, during a conference. They realized the power of observational research and how it could bring companies closer to their consumers. Leveraging smartphone technologies, Watch Me Think uses video ethnography to capture in-the-moment behaviors of consumers worldwide.

With an expert team of strategy brains specializing in various areas such as consumer science, innovation, branding, and more, Watch Me Think ensures that their clients receive valuable insights and solutions to improve their products and discover new growth opportunities. The company culture at Watch Me Think emphasizes having fun, collaborative efforts, and a non-hierarchical approach to decision-making. The team enjoys working together and values each other's contributions.

They believe in trying new things without fear of failure. In summary, Watch Me Think is a dynamic and innovative brand that helps companies gain a deeper understanding of their consumers through video ethnography and provides strategic insights and solutions for improved product development and business growth