# WatchPoint

- **Website:** <https://watchpoint.com.au>
- **Primary alias:** `watchpoint.com.au`

## Description

Founded by Matt Zillmann, WatchPoint brings together watch journalism and retail, treating editorial and shopping as complementary ways to explore timepieces. Based in Melbourne, Australia, the brand operates a physical shop at Shop 202, Level 2, Manchester Unity Building, 220 Collins Street, alongside its online store.

WatchPoint sells watches and presents a selection through buying guides, including recommendations for dive watches and versatile everyday models. Its editorial coverage spans new releases, watch reviews, interviews, brand stories, and insights into watchmaking and collecting. Articles feature established names such as Rolex, Tudor, Bell & Ross, and Jaeger-LeCoultre, as well as independent and microbrand makers. WatchPoint also highlights collaborative releases, including its RZE Australia Edition.

The brand’s content is designed to help readers discover watches, understand their design and features, and follow developments across the industry. With shop talk, reviews, and stories under one roof, WatchPoint offers enthusiasts both information and a place to browse watches in person or online.

## Industries

- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/watchpoint.au)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgJt7ild-/w/986/h/101/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792018398800)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgJt7ild-/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792018399852)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Malachite | #01ca3a | accent |
| Japanese Laurel | #008000 | dark |
| White | #ffffff | light |

## Fonts

- var(--pchead-font) — asset _(custom)_
- var(--pchead-font) — asset _(custom)_

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_Source: <https://brandfetch.com/watchpoint.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._