The City of Waterloo is a leading brand committed to creating a sustainable and future-ready community for all. With a focus on strategic planning, they prioritize their goals and objectives to ensure effective decision-making. Their 2019-2023 strategic plan outlines the most important priorities for the city and the actions needed to achieve them.

To develop their strategic plan, the City of Waterloo engaged with the community through interviews, surveys, workshops, and discussions. This inclusive approach involved various stakeholders, including equity-deserving groups, business and organization leaders, city council, and city staff. Feedback from the community, along with an analysis of city plans, economic data, and current challenges, helped shape the plan's 6 guiding principles, 5 strategic priorities, 17 objectives, and updated mission and vision statements.

The City of Waterloo's strategic priorities include reconciliation, equity, accessibility, diversity, and inclusion, environmental sustainability and climate action, complete communities, and infrastructure and transportation systems. They also prioritize innovation and a future-ready mindset. With a strong commitment to their mission and vision, the City of Waterloo strives to provide exceptional service, promote wellbeing, and create a vibrant and inclusive community.

For a detailed view of their strategic plan, visit the Engage Waterloo page on their website