# Way Cup

- **Website:** <https://waycup.se>
- **Primary alias:** `waycup.se`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** Stockholm, Stockholm County, Sweden
- **Company kind:** PRIVATELY HELD

## Description

Way Cup is a café brand offering convenient, satisfying food and drinks in a welcoming setting. Its menu spans breakfast, lunch, snacks and lighter evening meals, with options for both relaxed café visits and grab-and-go. Customers can choose from fresh, filling salads; breakfast and toasted sandwiches; wraps and smørrebrød; hearty soups; breakfast packages; and a range of hot and cold drinks. Sweet treats include buns, cakes, snacks, confectionery and desserts. The brand also highlights fairly sourced coffee and food described as “svinngod” (a Swedish play on words suggesting both delicious and low-waste).

Way Cup presents its cafés as a more thoughtful place to eat, with interiors that use recycled and upcycled materials and an emphasis on sustainability, service and the overall meal experience. Its cafés include locations at Arlanda Airport Terminal 5, Örebro University Hospital, Smedens Mathall in Solna, and in Luleå, Visby and Malmö. Way Cup is operated by Nordrest, a food-service company that promotes environmentally conscious dining.

## Industries

- 🍔 Food and Drink
- 🍔 Restaurants and Delivery _(under Food and Drink)_

## Links

- [linkedin](https://linkedin.com/company/way-cup-se)
- [facebook](https://facebook.com/WayCup.se)
- [instagram](https://instagram.com/waycup.se)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idtjWsncJV/w/820/h/697/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791750092091)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtjWsncJV/w/1051/h/1052/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791750092253)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bridal Heath | #fffcf8 | accent |
| Blue Stone | #006661 | dark |
| Hit Pink | #ffab86 | light |

## Fonts

- Ranchers — asset _(google)_
- Nunito — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtjWsncJV/w/1640/h/924/idJOOhjfIG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791750092511)

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_Source: <https://brandfetch.com/waycup.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._