World Cancer Research Fund is a globally recognized brand that focuses on the vital connection between diet, weight, physical activity, and cancer prevention and survival. As the world's leading authority in this field, they are dedicated to examining and understanding how these factors impact the risk of developing and surviving cancer. Their vision is to create a world where preventable cancers no longer exist.

Through their ongoing Global Cancer Update Programme, World Cancer Research Fund analyzes and collates extensive research from around the world. This research encompasses diet, nutrition, and physical activity, and aims to provide expert analysis and recommendations regarding cancer prevention and survival. In addition to their research efforts, World Cancer Research Fund actively engages in policy and public affairs work.

They maintain comprehensive databases of healthy living policies and work closely with national charities to shape and unite efforts in the fight against cancer globally. With their headquarters in London, World Cancer Research Fund is committed to funding life-saving research, impacting public health policies worldwide, and creating awareness through education since 1982. By focusing on the relationship between lifestyle factors and cancer, they strive to make a significant impact on preventing and surviving this devastating disease