Positive is a forward-thinking brand that specializes in consumer research, brand strategy, and innovation projects. With a focus on the Clorox Company portfolio of brands, Positive helps businesses discover their most positive role in people's everyday lives. By providing insight, foresight, and creativity, Positive helps brands find clarity in making a positive impact on both people and the planet.

Positive has extensive experience in various industries, including food, personal care, banking, weight loss, and alcohol categories. They have conducted numerous remote research sessions to gather real-time insights for developing short-term communication strategies and quick-response innovation strategies. Additionally, Positive has collaborated with a leading US bank to develop a Small Business Strategy, delivering the support and positive momentum needed during challenging times.

In a world where positive change is crucial, Positive is a trusted partner for brands seeking to make a difference and thrive in today's dynamic market