# The Critical

- **Website:** <https://wearecritical.com>
- **Primary alias:** `wearecritical.com`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Vilnius, Vilnius, Lithuania
- **Company kind:** PARTNERSHIP

## Description

CRITICAL | Vilnius is a strategic design agency that specializes in creating, renewing, and developing brand identities in various visual communication platforms. From packaging and editorial design to digital and service design, we employ design techniques to facilitate business and social changes. With a customer experience mindset, we identify opportunities for change and empower our clients to develop and deliver game-changing products and services. How do we do it? Through critical thinking and human-centered design, we use a simple management framework that involves analyzing information objectively and incorporating the human perspective in every step of the design process. Our services include strategy, brand positioning, participatory design workshops, research, visual identity, brand implementation, packaging, web development, and more. Our work reflects our intellectual curiosity and design sensibilities, and we also offer resources like the AnyThink Creative Cards and the Thoughts on Design channel to inspire and provide insights. Join us in embracing change and creating impactful design solutions by collaborating with us. Contact us today!.

## Industries

- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/thecriticalagency)
- [instagram](https://instagram.com/the_critical_agency)
- [linkedin](https://linkedin.com/company/thecritical)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYPvzAbAK/w/922/h/922/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1707652651973)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYPvzAbAK/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773326273058)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lime | #bffe00 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYPvzAbAK/w/1128/h/191/idy-qMfulJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764459160276)

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_Source: <https://brandfetch.com/wearecritical.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._