# FRACTEL

- **Website:** <https://wearefractel.com>
- **Primary alias:** `wearefractel.com`

## Description

Fractel is an Australian-born running brand creating headwear and apparel for people who enjoy running and spending time outdoors. Designed from the founders’ own outdoor experience, its products aim to feel individual and encourage adventure, while serving runners on both trails and roads. The range includes running caps, adventure hats, bucket hats, beanies, visors, headbands, trucker caps and legionnaire hats, with styles organized by fit, function and series. Apparel for men and women includes singlets, T-shirts, adventure shirts, long-sleeve shirts, sun hoodies and socks. Fractel also releases limited-edition collections and custom designs, alongside gift cards and seasonal new releases. The brand describes itself as “globally worn” and focuses on making gear for an active outdoor community. Its sustainability commitment includes donating 1% of all sales to 1% for the Planet partners and organisations that protect the environments where people run and play. Fractel also provides fit guidance, retailer information and customer support for returns, shipping and exchanges.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Running _(under Sports)_

## Links

- [facebook](https://facebook.com/Fractelrunning)
- [instagram](https://instagram.com/fractelrunning)
- [linkedin](https://linkedin.com/company/fractel)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKqPYZxgK/w/360/h/64/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793635486051)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKqPYZxgK/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793635486214)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Faded Jade | #447077 | accent |
| Shark | #1d2226 | dark |
| White | #ffffff | light |

## Fonts

- var(--FONT-STACK-HEADING) — asset _(custom)_
- var(--FONT-STACK-BODY) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKqPYZxgK/w/200/h/50/idOMZ_eTk7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793635486322)

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_Source: <https://brandfetch.com/wearefractel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._