# GUP

- **Website:** <https://wearegup.com>
- **Primary alias:** `wearegup.com`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** Taguig City, Philippines
- **Company kind:** PRIVATELY HELD

## Description

Ground Up Inc. We leverage the power of data and creativity to elevate your brand's visibility and drive meaningful engagement. Our projects are rooted in strategic insights that prioritize connecting with people, ultimately generating increased exposure and brand loyalty for the brands we collaborate with. At Ground Up Inc., we are dedicated to identifying the most effective channels for your products and services, ensuring they resonate with your target audience. Our team of talented professionals, led by our Chief Executive Officer & Managing Partner, Andrew Tuaño, brings over 13 years of experience in brand management. They have worked with renowned brands such as CloseUp, San Miguel Beer, Nestle, and more. Our Chief Creative & Managing Partner, Ryan Rubillar, combines digital expertise with traditional advertising wisdom, while Associate Creative Director & Managing Partner, Cara Bautista, brings extensive experience in digital creative strategy. Trust Ground Up Inc.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idoSaJnvlk/w/253/h/78/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772130301068)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| International Orange | #fe5002 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--global--font-primary) — asset _(custom)_
- var(--quote--font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoSaJnvlk/w/1128/h/191/idgO2-Es78.jpeg?c=1bxid64Mup7aczewSAYMX&t=1746124170123)

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_Source: <https://brandfetch.com/wearegup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._