# We Are Sunderland

- **Website:** <https://wearesunderland.com>
- **Primary alias:** `wearesunderland.com`

## Description

We Are Sunderland is a digital news and coverage brand dedicated to Sunderland AFC and its supporters. Owned and operated by Newsquest Media Group Ltd, it delivers reporting and analysis on the club, with coverage spanning breaking news, transfer developments, interviews, opinion, match tactics, features and video. Readers can follow Sunderland’s fixtures, results and league position, and find reaction to performances, team selection, player injuries and contract decisions. The site also publishes stories about the club’s history, its people and its community, including coverage of the Foundation of Light.

We Are Sunderland offers several ways to keep up with its content, including a digital subscription, newsletters, podcasts and social media channels on Facebook, TikTok, X and Instagram. Readers can contact the publication, submit news and explore its archive. Its reporting is focused on Sunderland AFC, with stories and commentary designed to help supporters stay informed before and after matches. The website states that it adheres to the Independent Press Standards Organisation’s Editors’ Code of Practice.

## Industries

- 📰 News and Media
- 🏈 Sports
- 🏈 Soccer _(under Sports)_

## Links

- [facebook](https://facebook.com/NorthernEchoSunderland)
- [instagram](https://instagram.com/we.are.sunderland)
- [twitter](https://twitter.com/WeAreSunlun)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idFgeuQ5Dt/w/820/h/205/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791911126542)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFgeuQ5Dt/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791911126730)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tall Poppy | #c92d26 | accent |
| Elephant | #0e2938 | dark |
| Bittersweet | #ff5a60 | light |

## Fonts

- var(--headlines-font) — asset _(custom)_
- var(--global-font) — asset _(custom)_

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_Source: <https://brandfetch.com/wearesunderland.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._