# WEAR IT PURPLE

- **Website:** <https://wearitpurple.org>
- **Primary alias:** `wearitpurple.org`
- **Founded:** 2010
- **Employees:** 11+
- **Location:** Sydney, New South Wales, Australia
- **Company kind:** NON PROFIT

## Description

Wear it Purple is an international movement dedicated to creating supportive, safe, and inclusive environments for rainbow young people. They offer various products and services to achieve this goal. Their key focus areas include raising awareness about diversity and inclusion, providing resources and support to schools, universities, and youth organizations, creating opportunities for rainbow young people to develop their skills and network, and promoting safe and proud spaces for them. Collaboration with other organizations is at the heart of their work, as they believe in the power of partnerships to further inclusion. Wear it Purple also advocates for and empowers rainbow young people by celebrating their diversity and promoting the value of inclusion. The brand was founded in 2010 as a response to heartbreaking stories of bullying and harassment faced by LGBTQ+ individuals. Since then, it has grown into a global movement, spreading hope and support to countless young lives. Join them on August 25th for Wear it Purple Day and be part of a movement that saves lives.

## Industries

- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UCML6pT9YSI-EVuiYliGnH5Q)
- [linkedin](https://linkedin.com/company/wearitpurple)
- [twitter](https://twitter.com/WearitPurple)
- [facebook](https://facebook.com/wearitpurple)
- [instagram](https://instagram.com/wear_it_purple)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idudsqZBgM/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787612217559)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idudsqZBgM/w/518/h/181/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787612217337)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pigment Indigo | #3300aa | accent |
| Black | #000000 | dark |
| Light Orchid | #d595d5 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Arial — asset _(custom)_
- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idudsqZBgM/w/1500/h/500/idGs7GRl3E.jpeg?c=1bxid64Mup7aczewSAYMX&t=1690406721624)

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_Source: <https://brandfetch.com/wearitpurple.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._