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CeX is a seller of video games, computers, digital electronics, TVs and monitors.
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CeX, short for Complete Entertainment eXchange, is a retail store chain based in the United Kingdom that specializes in buying, selling, and exchanging a wide range of second-hand electronics, such as video games, consoles, smartphones, tablets, computers, and entertainment software. The company was founded in 1992 in London by Robert Dudani and Paul Farrington and has since become a prominent player in the global pre-owned technology market. CeX is headquartered in Tottenham Court Road, London, and operates over 380 stores worldwide, with the majority located in the United Kingdom, Ireland, Spain, and Australia. The company also has online platforms that allow customers to buy and sell products remotely. Additionally, CeX offers repair services for electronics in selected locations. The company's success has been driven by its commitment to providing customers with high-quality pre-owned products at competitive prices. CeX thoroughly tests all products before they are put on sale, ensuring their quality and functionality. This approach has earned the company a loyal customer base and a strong reputation within the industry. CeX has several subsidiaries and partnerships that have contributed to its growth. In 2004, the company acquired and rebranded Ireland's GameStop, expanding its presence in the Irish market. CeX also has joint ventures with other gaming and technology retailers in various countries, allowing for further expansion into different markets. In terms of global sales, CeX has experienced steady growth over the years. As of 2020, the company reported annual revenues of over £100 million. Despite facing competition from online marketplaces and other retailers, CeX has managed to maintain its market position. Its competitive prices, extensive product range, and focus on customer satisfaction have secured its standing among competitors. In recent years, CeX has made efforts to expand its product lineup beyond electronics. The company now also offers DVDs, Blu-rays, music CDs, and other entertainment media. This diversification has helped to attract a wider customer base and increase overall sales. As of the latest information available, CeX continues to thrive in the market, offering a wide range of pre-owned technology products to customers both in-store and online. Its commitment to quality and customer satisfaction has contributed to its ongoing success in the competitive retail industry.
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