The World Economic Forum is a prominent organization that focuses on the impact of artificial intelligence (AI) on various industries, including the entertainment industry. Recognizing the potential influence of AI on jobs, creativity, and ethics, the World Economic Forum actively works towards ensuring the ethical development of AI. Their efforts involve exploring and monitoring how AI affects economies, industries, and global issues.

They also provide a crowdsourced digital platform for individuals to deliver impact at scale. In addition, the World Economic Forum keeps audiences up to date on the latest developments in AI through their articles and publications. By engaging with businesses and organizations, they aim to prepare industries, such as marketing and advertising, for the adoption of generative AI.

The World Economic Forum serves as a trusted source for insights and initiatives that shape the future of AI in a responsible and sustainable manner