We ❤️NYC

We ❤️NYC is a brand dedicated to celebrating the community, diversity, and spirit of New York City. Born out of the original I ❤️NY campaign from the 1970s, We ❤️NYC aims to reignite the can-do optimism of New Yorkers and mobilize civic action and community engagement for a renaissance of the city and its neighborhoods. With a focus on tackling the complex challenges facing the city today, We ❤️NYC recognizes the widening skills gap caused by the technology revolution, public safety concerns overlaid with mental health, homelessness, and racial justice issues, and the rising cost of living.

Together, We ❤️NYC believes that these challenges can be overcome and the city can thrive once again. Led by Governor Kathy Hochul, New York City Mayor Eric Adams, and their respective agencies and authorities, We ❤️NYC is a public-private endeavor that will continue through 2024, marking 400 years since the Dutch colonial settlement on Manhattan Island. The first phase of the campaign includes initiatives such as a five-borough clean-up drive, an Earth Day celebration of the city's parks, and a competition to select authorized subway station performers.

Partnering with the nonprofit organization Partnership for New York City, We ❤️NYC invites all who love the city and are committed to its resurgence to contribute to this important effort. Join the movement and be a part of making New York City the greatest city in the world once again