# WESTERO

- **Website:** <https://westero.com>
- **Primary alias:** `westero.com`
- **Founded:** 2022
- **Employees:** 2+
- **Location:** Fort Worth, Texas, United States
- **Company kind:** SELF EMPLOYED

## Description

WESTERO is a renowned brand in the backyard barbecue industry, based in Fort Worth, Texas. Founded by the passionate father-daughter duo, Gilbert and Roxanne Pedroza, their barbecue seasonings are crafted with utmost care and attention to detail. With over 50 years of experience in BBQ and Tex-Mex cuisine, each recipe is curated using only the highest quality ingredients, ensuring a taste that truly encapsulates the rich heritage of Texas flavors. What sets WESTERO apart is their commitment to authenticity and health-consciousness. Their barbecue seasonings are created without the use of sugar, preservatives, or gluten, allowing you to indulge in delectable flavors without any compromises. From their renowned BBQ rub and Tex Mex Fajitas seasonings to their delectable Steak and Rib rubs, WESTERO offers a diverse range of products that cater to every barbecue enthusiast's needs. Discover the exceptional taste of true Texas barbecuing with WESTERO's Texas-made barbecue seasonings. Browse their collection today and elevate your grilling experience to new heights. Don't miss out on their latest product launches and promotions - sign up for their newsletter to stay in the loop.

## Industries

- 🍔 Groceries _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/westerotx)
- [instagram](https://instagram.com/westerotx)
- [linkedin](https://linkedin.com/company/westero-barbecue-seasonings)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8wgsXsLo/w/140/h/42/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779906948890)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8wgsXsLo/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779906949101)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cedar | #3c2415 | accent |
| Black | #000000 | dark |
| Kidnapper | #d2e4c4 | light |

## Fonts

- var(--heading-font-family) — asset _(custom)_
- var(--text-font-family) — asset _(custom)_

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_Source: <https://brandfetch.com/westero.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._