# WE THE RIDERS - **Website:** - **Primary alias:** `wetheriders.com.au` ## Description We The Riders (WTR) is an Australian brand that launched in August 2017, rooted in a passion for mountain biking that dates back to 2012, when its founders were inspired by their experiences in the bike parks of Whistler, Canada. Recognizing a void in lifestyle clothing tailored for mountain bikers, WTR set out to create performance-oriented apparel that melds the thrill of riding with everyday style. Specializing in mountain bike-specific clothing, their product range includes casual wear, jerseys, shorts, headwear, and accessories, all designed to enable riders to express their love for the sport. WTR is committed to supporting local mountain biking communities, grassroots racing, and aspiring athletes. With a focus on sustainability and customer engagement, they encourage feedback and strive to continuously evolve their offerings. Embracing the adventurous spirit of the MTB lifestyle, We The Riders aims to inspire and empower riders to chase their passion on two wheels. ## Industries - 🏈 Sports - 🏈 Cycling and Biking _(under Sports)_ - 🏝 Lifestyle - 🏝 Fashion and Apparel _(under Lifestyle)_ ## Links - [facebook](https://facebook.com/wetheriders.mtb) - [instagram](https://instagram.com/wetheriders_mtb) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRr9Es3XG/w/280/h/178/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774400988500) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRr9Es3XG/w/443/h/440/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774400988724) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Brick Red | #d32b4f | accent | | Black | #000000 | dark | | White | #ffffff | light | ## Fonts - Epilogue — asset _(google)_ - sans-serif — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._