Wetlands Watch is a brand that focuses on conserving nature in a changing climate by working where land, communities, and water meet. They offer a range of products and services to achieve their mission. Wetlands are crucial for a healthy world, providing important natural functions that support human, land animal, plant, and marine life survival.

However, historically, wetlands have been underappreciated, leading to the loss of half of the wetlands from Colonial times. Wetlands Watch was formed to protect wetlands through grassroots education and activism, as well as state and federal policy advocacy. An important aspect of their work is addressing the threat of sea level rise, which could potentially eliminate a significant percentage of tidal vegetated wetlands.

Wetlands Watch collaborates with local communities to develop innovative land-use models and advocate for the incorporation of sea level rise in wetlands regulations and conservation efforts. They also work with the private sector to promote nature-based approaches to stormwater runoff reduction. Wetlands Watch has received recognition for their efforts, including environmental achievement awards and grants.

They believe in the power of education and partnership to protect and conserve wetlands and advocate for better land-use decisions and practices to minimize wetland impacts. Additionally, Wetlands Watch raises awareness about sea level rise impacts and develops comprehensive adaptation plans to ensure a vibrant economy and environment in coastal Virginia