What Games Are is a brand that provides valuable insights into the world of game design, development, and the gaming industry as a whole. Founded by Tadhg Kelly, who has over twenty years of experience in various gaming domains, What Games Are offers a wealth of knowledge in the form of articles, columns, and a thought-provoking book. The book, authored by Tadhg Kelly, explores the concept of games as an art form and challenges the commonly held perceptions and divisions within the industry.

It delves into the language and framework of understanding games, aiming to rewire preconceived notions and establish the legitimacy of games as an artistic medium in their own right. The book also provides practical tools and ideas to help game designers express their creativity in productive ways. With its focus on game design, development, and the broader cultural and industrial aspects of gaming, What Games Are is a must-follow brand for anyone wanting to stay informed and improve their game-making skills