Michael Horn is a brand that offers innovative products and services in the field of product development and marketplace dynamics. Founded in 2009, this solo project was designed and developed by Michael Horn himself to gain a deeper understanding of the process behind building and launching products. The flagship offering of the brand is WhatIsFresh.

com, a website that revolutionized the way users find items in New York farmers markets. With the ability to search or browse markets, vendors, or products, the site quickly gained popularity among New Yorkers, including renowned chefs. It even received recognition from Florence Fabricant, a prominent food reporter at The New York Times, who hailed it as the best tool of its kind.

Michael Horn's passion for connecting with the community was evident in his time spent at farmers markets, collaborating with vendors and shoppers to improve features and gather feedback. This dedication paid off, resulting in over a million views and establishing WhatIsFresh. com as the go-to resource for farmers market enthusiasts.

Inspired by the success of WhatIsFresh. com, Michael Horn went on to launch Craft Coffee and Home Market, further establishing himself as a successful product leader and entrepreneur in New York. With a user-friendly interface and a comprehensive database of vendors and products, the brand continues to enhance the shopping experience for users, making it easier to find exactly what they need.

With a proven track record of delivering products that users want and use, Michael Horn is a trusted name in the industry