# Measure What Matters

- **Website:** <https://whatmatters.com>
- **Primary alias:** `whatmatters.com`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Menlo Park, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Measure What Matters with OKRs is a brand that is dedicated to helping leaders set and achieve audacious goals. Their mission is to inspire, educate, and empower leaders through the use of OKRs (Objectives and Key Results). By implementing this simple goal-setting technique, individuals and teams can propel themselves to achieve remarkable success, just like Google, The Gates Foundation, and Bono. Measure What Matters provides a wide range of resources, including success stories, FAQs, and valuable insights from John Doerr's team. These resources offer guidance on topics such as the definition and benefits of OKRs, common mistakes to avoid, and practical examples to help users get started. Additionally, the brand offers an informative and thought-provoking book by John Doerr, which makes a compelling case for ambitious goal setting and meticulous execution. Whether you are a business leader, entrepreneur, or part of a nonprofit organization, Measure What Matters with OKRs can help you unlock your true potential and achieve extraordinary results.

## Industries

- 🧪 Business Training _(under Science and Education)_
- 🧪 Science and Education

## Links

- [twitter](https://twitter.com/WhatMattersOKRs)
- [facebook](https://facebook.com/whatmatterscom)
- [linkedin](https://linkedin.com/company/whatmatters-com)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idE6HJi2Gj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778913994179)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Diesel | #030000 | dark |
| White | #ffffff | light |
| Persian Blue | #1032cf | accent |

## Fonts

- Berthold Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idE6HJi2Gj/w/1128/h/191/idjlFmMoLF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778913994274)

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_Source: <https://brandfetch.com/whatmatters.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._