# White Mountaineering

- **Website:** <https://whitemountaineering.com>
- **Primary alias:** `whitemountaineering.com`
- **Location:** Japan

## Description

White Mountaineering®︎ is a brand that brings one-of-a-kind fusion of design, utility, and technology to create outdoor-inspired clothing. Founded in 2006 by Yosuke Aizawa, the brand encompasses a range of collections, including BLK (BLACK LAYER KNOWLEDGE) featuring minimalistic black garments, Repose Wear for relaxed and free-spirited silhouettes, and Wardrobe for casual, basic items. In addition, the brand showcases the W.M.B.C. collection with a focus on camping and gear items suitable for various occasions. Known for not conforming to market needs, White Mountaineering®︎ is all about the attitude of the nonconformist. The brand was created with a vision to provide individuals with clothing that makes them enjoy the experience of wearing it, no matter where they are or who they are with. With a strong focus on craftsmanship and innovation, White Mountaineering®︎ offers a unique blend of functionality and style. Explore their diverse range of collections and products to find your perfect outdoor-inspired aesthetic.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/WMountaineering)
- [instagram](https://instagram.com/whitemountaineering_official)
- [linkedin](https://linkedin.com/company/white-mountaineering)
- [facebook](https://facebook.com/WhiteMountaineering)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSJop-DdW/w/190/h/95/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781769992191)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSJop-DdW/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781769992378)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Gallery | #efefef | light |

## Fonts

- var(--heading-font-family) — asset _(custom)_
- var(--text-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSJop-DdW/w/1500/h/500/idPTYdOkmK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781769992552)

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_Source: <https://brandfetch.com/whitemountaineering.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._