The WHL Group is a global network of companies that focuses on incubating and supporting small and medium scale travel operators, such as accommodations, tour and activity providers, and local transport providers. With a special emphasis on SMEs, WHL Group empowers local clients and helps them compete effectively in the global market. As a technology provider and global network, WHL Group helps travelers find unique and authentic ways to experience a destination through local tourism professionals.

They specialize in e-enabling SME tourism operators by getting them online and selling their products and services effectively. WHL Group also collaborates with national and regional tourism organizations, with a particular focus on digital marketing. They have worked with various donors and sponsors, including IFC, EU, AusAid, IADB, ADB, SNV, DIFID, and GIZ.

The WHL Group was originally a development project in the Mekong region, aiming to bring travel products from the developing world online. They have since developed a franchise model with local partners in different destinations, allowing for localized operations and centralized technology and web marketing