# Whole Foods Market Foundation

- **Website:** <https://wholeplanetfoundation.org>
- **Primary alias:** `wholeplanetfoundation.org`

## Description

Whole Planet Foundation is a private, nonprofit organization committed to alleviating poverty through innovative microcredit solutions. Originally established as part of Whole Foods Market, the foundation supports individuals in economically disadvantaged regions including Sub-Saharan Africa, Asia, Latin America, and North Africa. Since its inception in 2005, it has made significant strides, authorizing over $105 million in loans to fund 5.5 million microloans, enabling financial resilience and growth for countless microentrepreneurs and their families.

The foundation primarily provides microloans, fostering income growth and savings opportunities for those living in poverty. With a dedicated team and a robust network of partner organizations, Whole Planet Foundation empowers microentrepreneurs to improve their livelihoods. Additionally, the foundation engages with local communities and encourages donations, ensuring ongoing support for its critical mission. By transforming lives through financial opportunity, Whole Planet Foundation embodies a commitment to creating a more equitable world for those in need.

## Industries

- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_
- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [twitter](https://twitter.com/wholeplanet)
- [instagram](https://instagram.com/wholefoodsfoundation)
- [linkedin](https://linkedin.com/company/whole-foods-market-foundation)
- [facebook](https://facebook.com/people)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idb3tqMTNa/w/1200/h/280/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752496885993)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idb3tqMTNa/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779234443065)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hollywood Cerise | #e9018b | accent |
| Aqua Deep | #014e36 | dark |
| Tacha | #d6b06a | light |

## Fonts

- Noto Serif — asset _(google)_
- var(--meta-font-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idb3tqMTNa/w/1640/h/924/idj3YsnCiK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779234443463)

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_Source: <https://brandfetch.com/wholeplanetfoundation.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._