# WHOOP

- **Website:** <https://whoopunite.com>
- **Primary alias:** `whoopunite.com`

## Description

WHOOP is a health and fitness wearable brand that turns continuous body data into personalized insights and coaching. Its wearable tracks metrics related to sleep, strain, recovery, stress, and heart health, helping members understand how daily choices and workouts affect their wellbeing and performance. The WHOOP 5.0 and WHOOP MG devices offer more than 14 days of battery life, with features varying by membership.

Memberships include WHOOP One for fitness insights and coaching, WHOOP Peak with added Healthspan, aging-pace, and health-monitoring features, and WHOOP Life, which includes the WHOOP MG, blood pressure insights, and heart screening with ECG readings and on-demand AFib detection. The brand also offers accessories, gifts, family plans, trials, and device upgrade options.

For members seeking more detailed health information, Advanced Labs provides clinician-reviewed bloodwork covering more than 122 biomarkers, paired with WHOOP data and a personalized action plan. Eligible members also receive a year of Natural Cycles access.

## Industries

- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 🖥 Computers Electronics and Technology
- 🖥 Consumer Electronics _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/whoop)
- [twitter](https://twitter.com/WHOOP)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idg6G8gGub/w/820/h/140/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791202945939)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idg6G8gGub/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791202946034)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dodger Blue | #4a53ff | accent |
| Desert | #ad5d21 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-base-sans-serif) — asset _(custom)_
- proxima-nova — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idg6G8gGub/w/1500/h/500/idveDDmtv6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791202946224)

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_Source: <https://brandfetch.com/whoopunite.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._