Wilderness is a South African adventure travel company that specializes in providing unique and immersive experiences in the country's breathtaking natural landscapes. Founded in 1983 by Colin Bell and Chris McIntyre, Wilderness has become one of Africa's leading tour operators. With its headquarters located in Cape Town, South Africa, Wilderness operates across various destinations in Africa, including South Africa, Namibia, Botswana, Zimbabwe, Zambia, Malawi, Mozambique, Tanzania, and Kenya.

The company has established a strong presence in these regions, offering a wide range of products and services. Wilderness offers a diverse portfolio of trips and activities, including safaris, adventure tours, wildlife experiences, cultural encounters, and luxury accommodations. They focus on sustainable and responsible tourism, ensuring that the local communities and ecosystems are protected and supported.

On a global scale, Wilderness has garnered recognition for its commitment to conservation and responsible travel. The company has formed partnerships and joint ventures with various organizations to promote environmental conservation and community development initiatives. Notably, Wilderness is associated with the Wilderness Wildlife Trust, a non-profit organization that supports conservation efforts in Africa.

In terms of market position, Wilderness is highly regarded within the travel industry and has secured a strong position among its competitors. The company has achieved global sales success by providing exceptional travel experiences, maintaining a reputation for excellence, and prioritizing sustainability. Over the years, Wilderness has achieved significant milestones and received recognition for its efforts.

In 2019, Wilderness was honored with the Global Tourism Leadership Award at the World Travel Market in London. The company continues to innovate and adapt, consistently exploring new destinations and experiences to meet the evolving preferences of travelers. As of the latest updates, Wilderness remains a leading adventure travel company in Africa.

They continue to expand their offerings, with a focus on providing responsible and sustainable travel experiences. Their commitment to preserving the environment and supporting local communities, combined with their exceptional travel offerings, has contributed to their ongoing success and growth