# Lazada

- **Website:** <https://wildfireprograms.com>
- **Primary alias:** `wildfireprograms.com`

## Description

Lazada Group, established in 2012, has become Southeast Asia’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. We strive to connect a diverse region through advanced technology, reliable logistics, and secure payment solutions. A subsidiary of Alibaba Group since 2016, our platform is designed to cater to growing customer demands, with a goal to serve 300 million users by 2030.

Our core offerings include LazMall, Southeast Asia’s largest virtual mall, featuring over 32,000 local and international brands with guaranteed product authenticity and swift delivery. Additionally, Lazada Marketplace empowers retailers by providing access to millions of customers along with comprehensive services like payment security and marketing insights. Our cross-border initiative allows Southeast Asian brands to connect with global consumers, showcasing a vast range of products from various international markets. With a commitment to transforming the retail landscape, Lazada continues to innovate, ensuring a smarter and more enjoyable shopping experience for everyone.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idX2NT5pRF/w/600/h/109/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752572710220)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idX2NT5pRF/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752572710904)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Torea Bay | #0d238d | accent |
| Sangria | #930504 | dark |
| Raw Sienna | #cf7d4d | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idX2NT5pRF/w/1500/h/500/idmzIvxDYC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752572710085)

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_Source: <https://brandfetch.com/wildfireprograms.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._