Wilko, also known as Wilkinsons, is a popular retail company based in the United Kingdom. The company was founded in 1930 by James Kemsey Wilkinson and its headquarters are located in Worksop, Nottinghamshire, England. Wilko operates as a general merchandise retailer, offering a wide range of products across various categories.

Their main product offerings include home and garden essentials, kitchenware, household goods, health and beauty products, stationery, toys, and pet supplies. They also provide a variety of seasonal products, such as Christmas decorations and outdoor furniture. On a global scale, Wilko primarily operates within the UK market and does not have many international subsidiaries or joint ventures.

However, they do have an e-commerce platform that allows customers from around the world to purchase their products online. In terms of market position, Wilko is considered a prominent player in the retail industry in the UK. They have a strong presence in high streets and shopping centers across the country, competing with other major retailers like B&M, Poundland, and Dunelm.

Wilko aims to provide quality products at affordable prices and often promotes their value for money offerings. Over the years, Wilko has experienced several significant events and changes in its brand strategy. In 2017, the company rebranded from Wilkinson to Wilko to modernize its image and appeal to a wider customer base.

They have also expanded their product range and introduced new lines to cater to changing consumer preferences. As of the latest information available, Wilko continues to strengthen its position in the UK retail market. They have made efforts to improve their online presence and provide a seamless shopping experience for customers.

The company regularly introduces new products and promotions to attract and retain customers. In conclusion, Wilko is a well-established retail company in the UK, offering a diverse range of products. While it primarily operates within the UK market, it has an online presence that allows international customers to purchase their products.

Wilko maintains a strong market position and continues to adapt and grow in response to changing consumer needs